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e-Commerce & the Web | EntrepreneurDad

e-Commerce & the Web

Drop Shipping: Reducing Inventory Risk for WAHDs

By Justin Powell

For a retail operation, one of the biggest expenses is usually product inventory. However, having the wrong products in inventory can have a negative impact on your finances. If a certain product doesn't sell well, you may be forced to clear out the remaining inventory at a loss. This is further compounded by the fact that WAHDs often don't have room to maintain an extensive product inventory in their homes.

For WAHDs, drop-shipping can be a great way to sell products without the need of maintaining your own inventory. While you won't make the same margins as you would if you did maintain inventory, drop shipping basically eliminates your need to make an up front investment for your product offerings. It also eliminates the risk that you will be stuck with inventory you can't sell - since you're not maintaining the product inventory!

Google PageRank: A Number That's Important to Your Site

By Justin Powell

What if I said there existed a single digit number that can have a huge influence on the traffic your site received? I bet that you'd want to know all about this number -- its name, what it's used for, how it's calculated, and what the number for your site was. I can answer the first two questions right off the bat: the number is called Google PageRank and it is used to determine a page's 'significance'. In short, the higher your site's PageRank, the higher you will appear in search results.

The concept behind PageRank is pretty simple. If Web Page A links to Web Page B, it is essentially casting a vote for Page B. The more votes there are for Page B, the higher its PageRank will be. And if Page A happens to also have a high PageRank, its link will have a greater effect on Page B's results. Google's founders wrote a research paper while enrolled at Stanford University that explains how PageRank works, however it is widely believed that Google has changed the specific methodology that is used on the search engine.

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